Define your goals in terms of the hoped-for solutions. What do the managers hope to get out of TrunKeyCRM? What are the goals of your end users?
Add users (sales reps, responsible persons, etc.). Engage users to have better efficiency for their work.
Import your existing customer database to ensure continuous work without any delay.
Let your customer know about that you are committed to serve them the best possible way.
Insert form into your website to capture your leads.
Satisfy customers (make them feel special, ensure issues are handled well), Ask for referrals (customers are happy to share remarkably good experiences), Repeat (resell to existing customers: upsell, cross sell).
Shape our system to fit your needs. Measure and Tweak (in all of the above, implement a system that permits instant feedback).