Basic terms of Turnkey CRM

Before introducing Turnkey CRM we shall clarify the basic terms necessary to use a CRM software.

Let us clarify basic terms and their definitions.

What is a CRM?

A CRM (Customer Relationship Management) is a collection of all the sequences applying to a company’s clients. A CRM solution is a software which supports all these sequences and keeps records of necessary information on clients.

List of opportunity pages with due todos.

Who are the opportunities?

Opportunities include all the external & internal contacts of a company. These can be leads, customers, suppliers, employee candidates, and employees.

Where do we make records?

You record all the necessary data on opportunity pages which are stored in separate modules. These modules each handle one specific business area.

What is the use of modules?

Modules contain & collect business areas of a company. CRM softwares support sales, help desk, marketing and call center areas. Accordingly, you can have separate modules for sales, etc.

What are the steps of business sequences?

The statuses in each module stand for the consecutive steps in a business sequence. These statuses tell your sales rep. what the next action is.

Opportunity page in “Qualify lead” status with due todo.

Who’s the ‘responsible’?

Opportunities and todos are assigned to a sales rep. This person is responsible for taking action when the todo is due, and it is his job to get the opportunity to the final status of the relevant business sequence.

What are todos?

Those events where the responsible has to take an action in the future. Calling back a client is a typical todo.

What happens with finished todos?

You can mark a todo as finished when the relevant action was taken and the aim of the todo is accomplished. The responsible has no further task with closed todos, so the are moved to the History section.

Now that we have clarified basic CRM terms, we can introduce Turnkey CRM in the next post.